In this all-out visual project I had to put on my art director glasses 🕶 as we created a design system for Stokke that merged product functionality and emotional storytelling 🧑🍼. Product information has never been this cute.
Made at B-Reel Stockholm
![](https://cdn.myportfolio.com/332ff366-9bcb-4869-8f0a-d2720ac37902/9ff96f6d-3b63-45ea-9bf0-d2cd4a3653cc_rw_1920.gif?h=797f5d213f0f9d342db91212e517c708)
![](https://cdn.myportfolio.com/332ff366-9bcb-4869-8f0a-d2720ac37902/62bbe54a-95c2-4d57-b8fe-11c4bf76f998_rw_1920.jpg?h=d20904f42955c5f7ad6ff61c91413f2e)
![](https://cdn.myportfolio.com/332ff366-9bcb-4869-8f0a-d2720ac37902/5370edc2-f794-4ab4-8bd4-25dd5b4f195f_rw_1920.jpg?h=915c9f598c7cfc94008dd918c49a1dbe)
These playful graphics extend across packaging, product videos, and assembly instructions 🔩. Constantly adapting and effectively conveying Stokke's brand values wherever they go.
![](https://cdn.myportfolio.com/332ff366-9bcb-4869-8f0a-d2720ac37902/58da8001-2b65-4e8a-a428-2512eccca23e_rw_1920.gif?h=64378360a03e90dfe188bdee275452f2)
![](https://cdn.myportfolio.com/332ff366-9bcb-4869-8f0a-d2720ac37902/dbce0511-2d9e-4684-9123-077c6d19a756_rw_1920.gif?h=f2435cb6cc549daa2d07b5044ab07f25)
![](https://cdn.myportfolio.com/332ff366-9bcb-4869-8f0a-d2720ac37902/d91f3df1-5e73-4108-9240-023ee07c83bd_rw_1920.gif?h=f9625e042a264d8813b52dbf88253ab2)
![](https://cdn.myportfolio.com/332ff366-9bcb-4869-8f0a-d2720ac37902/0d585318-f4c5-4b30-9b14-cba1112dc773_rw_1920.gif?h=6d40fe0e96cf9d11ba6dce85827481f9)